Pricing

Try the AI plans free for 7 days.

Design by hand on Playbook, or turn on the AI co-coach with Coach or Program. Your trial includes 30 AI credits — enough for a full AI starter playbook, or 6 single plays — and printing unlocks once your plan activates, which you can do any time from your Account page. Cancel anytime before the trial ends and you won’t be charged.

Billing

Playbook

$6.58 / mo, billed annually

~34% off

Design by hand. The full mobile-ready editor, animation, sharing, and wristband printing — no AI.

  • No AI — design by hand
  • Mobile-ready editor & animation
  • Wristband printing included from day one
  • Game plans, call sheets & sharing
  • No free trial — you start on the plan straight away
  • Need AI? Buy credits any time from your Account page
Get Playbook
Most popular

Coach

$16.58 / mo, billed annually

2 months free

The full AI co-coach for one team. Enough credits for a dozen AI starter playbooks, or a full season of weekly critique, modify, and game-day advice.

  • 300 AI credits / month
    • ≈ 12 starter playbooks
    • ≈ 100 modifications
    • ≈ 150 critiques

    Mix and match — any of the AI flows pulls from the same monthly pool.

  • Mobile-ready editor & animation
  • Wristband printing included — unlocks when your plan activates
  • Game plans, call sheets & sharing
  • 7-day free trial — 30 AI credits: a full AI starter playbook, or 6 single plays
Start free trial Or skip the trial and start now — we’ll add the 30 trial credits to your balance.

Program

$33.25 / mo, billed annually

2 months free

For coordinators and multi-team coaches. 2.5× the Coach credit grant for heavier starter-playbook + variations usage across a roster of teams.

  • 750 AI credits / month
    • ≈ 30 starter playbooks
    • ≈ 250 modifications
    • ≈ 375 critiques

    Mix and match — any of the AI flows pulls from the same monthly pool.

  • Mobile-ready editor & animation
  • Wristband printing included — unlocks when your plan activates
  • Game plans, call sheets & sharing
  • 7-day free trial — 30 AI credits: a full AI starter playbook, or 6 single plays
Start free trial Or skip the trial and start now — we’ll add the 30 trial credits to your balance.

Enterprise

Let’s talk

Custom pricing for leagues and organizations.

  • Everything in Program
  • Volume AI credits
  • AI trained on your own playbook data
  • Priority support & onboarding
Contact us

Need more mid-season? $9.99 buys 100 extra AI credits, on any plan, anytime.

Sign in to buy a top-up.

Prices in USD and exclude any applicable sales tax, which is calculated at checkout from your billing address.